Last week, we shared an update with our community on how the PARK token sale has gone so far — and what’s coming next. In a video hosted by EarnPark’s Vera, we broke down the results from Tiers 1 and 2, shared lessons learned, and previewed what’s ahead for PARK in 2025.
Here’s a quick recap of the key takeaways — grounded in transparency, real numbers, and real feedback from our users.
EarnPark Token Sale: Progress, Lessons, and the Road Ahead
Why did we launch the PARK token?
EarnPark is built for individual investors — not institutions. Our platform combines the simplicity of CeFi with the transparency of DeFi to help users earn passive income through structured strategies.
But the real unlock comes with PARK.
PARK isn’t just a token — it’s a utility layer across the EarnPark ecosystem. It boosts yields, reduces fees, unlocks premium strategies, and will eventually power community governance.
As Vera put it, “PARK is about building with the community — not dumping on it.” That’s why we’ve designed the tokenomics to be long-term aligned, with fair vesting and unlocks that reward early contributors, not early exiters.
What were the goals of the token sale?
This wasn’t about hype. It was about building in public, learning what works, and giving early believers a chance to get involved.
We ran two early sale rounds with different setups:
- Tier 1: Hosted directly on EarnPark. The $625K cap at $0.01 was hit 100%.
- Tier 2: Run through an external launchpad with a $250K target. We raised $106,995, crossing the soft cap of $75K and bringing in a fresh wave of contributors.
Together, the two rounds raised over $730K, exceeding our initial $700K goal.
But more important than the numbers? The insights.
What did we learn?
The PARK sale was never just about raising funds. It was a learning phase — and here’s what we learned:
1. Timing matters.
Tier 1 filled fast — too fast for many. “We got a lot of messages from users who missed out,” Vera noted. That’s why Tier 2 followed soon after. But in hindsight, the short gap between rounds didn’t leave enough room to properly educate or build anticipation.
Next time, we’ll take more time to prep — and communicate better.
2. Market context matters.
Tier 2 brought us new users — but it also reminded us that people are cautious right now. Crypto sentiment is still recovering, and users are thinking carefully before jumping into anything. Future rounds will be more in tune with the broader cycle.
3. Coordination is everything.
Some key KOL and marketing campaigns launched too late — missing the early wave of momentum. Next round, we’re syncing all channels to fire at launch — not after.
4. We’re not chasing hype.
This isn’t about pumping a token. It’s about building something sustainable. As Vera said, “These early rounds were a chance to test, learn, and refine — and that’s exactly what we’re doing.”
What’s next for PARK?
With Tiers 1 and 2 complete, we’re pausing to reflect and recalibrate. We’ve already passed the soft cap — so we have breathing room to be thoughtful.
Here’s what’s coming:
- Tier 3: This will be the biggest round yet, with new mechanics and better coordination. If you’ve been watching from the sidelines — this is the one to watch.
- Q3: Token mining and staking features roll out.
- Q4: PARK token listing and the PARK Lounge airdrop go live.
As Vera said, “The journey’s just getting started.” And if you’re here now — you’re early.